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84Very Good

Motive (formerly KeepTruckin) Review

Best for: Mid-Size Fleets

Best Value
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Founded

2013

Per Vehicle

$20-35/mo

Contract

Annual or Month-to-Month

Integrations

5

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Our Review

Motive, formerly known as KeepTruckin, has evolved from an ELD-focused startup into a full-featured fleet management platform serving over one million vehicles. Their strength lies in balancing powerful features with competitive per-vehicle pricing, making them particularly attractive for mid-size fleets of 20 to 200 vehicles. The AI dashcam and automated workflows have improved significantly since the rebrand, though some longtime users report a steeper learning curve with newer features.

Pros

  • Competitive per-vehicle pricing with flexible plan tiers
  • Strong ELD compliance with automatic HOS violation alerts
  • AI dashcam with edge computing reduces false alerts significantly
  • Automated IFTA reporting saves hours of administrative work monthly
  • Large driver community means widespread familiarity with the app

Cons

  • Rebranding caused temporary confusion and some feature rearrangement
  • Customer support response times have slowed as they scaled rapidly
  • Route optimization is basic compared to dedicated routing platforms
  • Some integrations require the higher-priced Enterprise plan

Our Verdict

Motive hits the sweet spot for mid-size fleets that need comprehensive fleet management without the premium pricing of Samsara. The Essentials plan is genuinely usable on its own, and the upgrade path to Pro and Enterprise is smooth. We recommend the Pro plan for most fleets as the AI dashcam and IFTA automation pay for the difference quickly. Support could be better, but the overall value proposition is hard to beat.

Reviewed 2026-03-01 | Updated 2026-03-06